★★★★★
“Aperture & Ink is the first studio I’ve worked with that writes a tighter SOW than my own lawyer. We had no idea what we were buying and they never made us feel that way.”
WORK · 06 CASE STUDIES · TRADE PRESS GRADE
Work.
Every story is from a real-feeling launch — the panicked Friday afternoon, the proof that didn’t pass color, and the work that eventually shipped on time.
Tide & Tonic
Brand book + 3 SKUs of packaging + hero film. From frozen brief to retail-ready in 14 weeks.
COVER · WORDMARK
Custom-drawn wordmark from Cormorant. Drop-cap T & T set as a single ligature.
SWATCH C
SWATCH C
PACKAGING · 3 SKUs
Spritz · Tonic · Aperitif. NY ABC cleared. Pantone 5605 lifted at wet proof.
MARK 04
MARK 04
VOICE · PULL-QUOTE
A friend who reads.
Not a marketer who sells.
WORK NO. 01
WORK NO. 01
Half Light
Brand identity for an East Bay roastery — Brand New Notable Identity 2024.
Pier Press
Children’s book imprint identity. Pentagram-trained discipline applied to a small-publisher catalog.
What founders say
Trusted by founder-led brands.
★★★★★
“The portal alone was worth it. I stopped waking up at 3am trying to remember which packaging round we were on. It was just... there, in a tab.”
★★★★★
“We launched, then three years later relaunched a sub-brand with Aperture & Ink. Same patience, same honest critique. We didn’t even pitch other agencies the second time.”
★★★★★
“Our pitch wasn’t the loudest. Apparently Reese’s rationale doc is what got us shelf placement at our top retailer. The buyer quoted it back to us.”
★★★★★
“We were 11 months out from launch when we first talked. Aperture & Ink never once pushed us into a sprint we weren’t ready for. That’s rare in this industry.”
★★★★★
“Series Seed budget, three SKUs of packaging, ten weeks. Reese mapped every revision round on a call and made us feel like grownups. Shipped on the original launch date.”
40+
Brands launched
12
In-house · no offshoring
5★
Founder score
2022
Studio founded
Be Next
Ready to be the next story?
Start with a 30-minute call. Reese will tell you if we’re the right fit — honestly — before anything else happens.