Brand Identity Systems
Logo, type, color, voice, photography direction, and a real guidelines doc your team can hand to a freelancer six months from now without losing the thread.
STUDIO 03 · DUMBO BROOKLYN · EST. 2022
Brand Books / That Run / On Time.
Aperture & Ink is a 12-person independent creative studio in DUMBO, Brooklyn. We build brand identities, packaging, and launch campaigns for ambitious consumer and technology brands — every brief, revision, and approval tracked in a private client portal.
Brand Identity
Packaging
Campaign
Brand Books
Naming
Print
Studio in numbers
40+
Brands launched since 2022
12
Senior makers · no offshoring
04
Disciplines under one roof
88
EIN #88-3014502 · NY LLC
Meet Reese · Founder & ECD
A brand should feel like someone is walking it through with you — not handing you a 90-page deck and a Dropbox link. We read every product brief, we answer the 11pm question about a packaging proof, and we tell you the truth about what’s working in the work. That’s the whole job.
Reese Okonkwo
Founder & ECD · Aperture & Ink · Serving brands since 2022
What we do
Packaging & Product Launches
From dieline to shelf — structural, graphic, regulatory, and a print-managed handoff that doesn’t fall apart when the printer asks a question on a Friday afternoon.
Campaign & Launch Creative
Hero film, social cuts, OOH, paid, PR toolkit — we run launches end-to-end with a small, senior team. No 60-person agency overhead, no offshoring.
Why It Matters
A Studio That Reads the Brief Before You Ask
Five years at Wieden+Kennedy. Two at Pentagram. Then DUMBO.
Before founding Aperture & Ink, Reese spent five years at Wieden+Kennedy and two at Pentagram. That background shows up in the way we scope a project, track every revision in your private portal, and write deliverable language in the SOW that actually protects both sides when scope drifts at week six.
Client Stories
Aperture & Ink walked us through our packaging refresh proof by proof. We went from frozen by a tight Q3 launch to having a complete brand system, three SKUs of packaging, and a hero campaign — every revision tracked in one place. By month three Reese was flagging copy issues on our regulatory back panel faster than our co-packer.Camilla Vargas & Jonah Lin · Tide & Tonic · Brooklyn
Talk to the Studio
Ready to See Your Brand in One Place?
Building a brand that actually fits your product is a long process. Let’s start with a 30-minute call about what you’re really launching.
Brooklyn
DUMBO
Independent
Senior
In-House